Activating agricultural and tourism specializations through Center of Taste
6. Sales from the Yard (Farm)
6.1. Imporance of sales from the yard, regional products
Recent years have shown that the seemingly unshakable position of globalization in world trade is being undermined. The problems that lead to the rise in prices of virtually everything are related to intercontinental transport, the war in Ukraine, rising energy prices, disproportionate plundering of natural resources, and were also catalyzed by a viral pandemic. What seemed stable and unchanging until recently is now variable and often uncertain. Not only European but also other countries are beginning to support domestic producers, who have often been on the margins of interest because, paradoxically, it was cheaper to import the commodity from the other side of the world.
Less support for global X More focus on regional
Marketing and promotional campaigns, largely supported by public authorities, are beginning to reorient consumers towards regional products. This is reflected in particular in the promotion of the brands which the producer can obtain for his goods under certain, predetermined conditions. The trend is reflected not only in individual countries, but also at the level of the European Union. The purpose of these measures is
support
short food supply chains and circular economics
EU-funded projects to promote regional products in the regions
Short food supply chains (SFSC) can be defined as alternative sales methods that reduce the distance from the field to the table and bring producers closer to consumers. At the same time, the importance of the local community is growing.
These forms include:
- farmers’ markets and marketplaces,
- box sales,
- direct sale from the yard / farm, etc.
These forms of supplier-customer relationships have positive environmental, economic, social, health and well-being impacts and contribute to the sustainability of these systems.
Each country has specific varieties of fruit (Gardening Exhibition – Czech
Republic)
Sales from the yard can be explained as:
- direct delivery of small quantities of products at the place of production
- sales in markets and marketplaces
- delivery to a local retail store that supplies products to the final consumer (a local retail store is considered to be a store with an appropriate range of animal products, which is from municipalities with a similar retail store, closest to the breeder’s farm).
Sale from the yard – herbal soaps (Zahrada U malíře – Czech Republic)
Specific conditions for sale from the yard
The sale of food from the court is governed by national law and, beyond the common core of food hygiene, can be affected by a number of standards from a wide variety of sectors. As resources for individual national regulations highlight rules of a different nature in this context, some of these country-specific rules are highlighted.
Sale from the yard – apricot processing
| Member county | Definition of “local” retail outlets, for the purposes of the exemption for sale from the yard | Some atypical rules regarding sales from the yard |
| Czech Republic | whole Czech Republic | |
| Slovakia | whole Slovakia | |
| Germany | 100 km radius for hunted animals, otherwise without restriction | Exceptions to the ban on opening shops on Sundays and public holidays depend on national regulations |
| Austria | no restriction | In-house sales of products are limited to the listed commodities |
| Poland | Voivodships of origin and neighboring voivodships | Special income tax scheme for direct sales of food products |
| France | 80 km radius | |
| Hungary | Region of origin or 40 km radius | The institute of so-called “village tables for guests” allowing to sell in the exemption regime, a certain proportion of non-own products |
| Italy (Friuli-Venezia Giulia) | Provinces of origin and neighboring provinces | The commencement of activities is subject to the prior approval of the establishment with regard to hygiene standards |
Comparative Study of the Parliamentary Institute No. 5.395 lists some atypical rules in selected states of the European Union regarding the sale from the yard
In most countries, sales from the yard utilize exemptions from the EU Food Hygiene Regulation
The manufacturer is responsible for the safety and quality of the food placed on the market and its proper labeling.
• Even smaller orchards are making progress in growing technologies
(Česká republika) Vending machine on the farm – sale of dairy products 24 hours a day,
7 days a week (Dairy farm Boubín, Česká republika)
Sales from the yard – small garden can provide a varied year-round offer
of vegetables and herbs (Zahrada U malíře – ČR) Snacks on the farm from seasonal ingredients (SRN)
Social enterprises often use yard sales in their own shops and raise local community awareness of the scope of their, often occupational therapy activities (Domov sv. Anežky, Týn nad Vltavou, ČR)
Activating agricultural and tourism specializations through Center of Taste
6.2. Sales from the Yard – rules, regulations, administrative oversight
6.2.1. General legislation
All EU legislation on agricultural commodities and food can be found on the portal https://eur–lex.europa.eu/, in which it is possible to search in individual languages of the member states of the Union. Everything is subject to the law of each Member State.
European legislation on the sale of food:
- EU Regulation No. 1169/2011 on the provision of food information to consumers
- EU Regulation No. 1308/2013 on the common organization of the market in agricultural products
- EU Regulation No. 852/2004 on food hygiene
- EU Regulation No. 853/2004 on the hygiene of animal food
- EU Regulation No. 854/2004 on official controls
- EU Regulation 178/2002 on food safety
Many farms can offer social spaces
Exception for the sale of food from the yard
According to Article 1 (2) (a) c) regulations on food hygiene, resp. Article 1 (3) (a) (c) of the Regulation on the hygiene of food of animal origin provides that the Regulation does not apply to cases where a producer directly supplies small quantities of primary products to the final consumer or to a local retailer who supplies them directly to the final consumer.
Member States shall lay down the rules for this activity to ensure that the objectives of both regulations are achieved. Exceptions to the scope of directly applicable EU rules must pursue the same objectives as those rules.
The original farm buildings acquire new functions
6.2.2. Czech Republic
A person selling food from the yard will most likely not need a trade certificate. This does not preclude other types of registration.
Agricultural entrepreneurs are generally registered under the Agricultural Act
Heat preservation is a popular form of preserving seasonal fruit
Specific regulations in the Czech Republic:
The issue of the sale of animal products from the yard is dealt with in the Czech Republic by the Veterinary Act.
In the case of other foods, the procedure is in accordance with the Act on Food and Tobacco Products and on the amendment of some related acts. This provision empowers the Ministry of Agriculture to regulate the requirements for foodstuffs of plant origin, their handling and their sale “from the court” through a decree.
Many farms allow visitors to get acquainted with different breeds of livestock
6.2.3. Slovakia
Similar legislation applies as in the Czech Republic.
State administration bodies in the matter of official food control pursuant to Act 152/1995 Coll. (Food Act) are:
- Ministry of Health
- public health authorities
- state veterinary and food administration
- regional veterinary and food administrations
Sale from the yard – Predaj z dvora
6.2.4. Hungary
In Hungary, the issue of food sales from the court is regulated in particular by Regulation No. 52/2010 of the Ministry of Agriculture, on the conditions for the production and sale of food by small producers.
This regulation also determines the quantities for sale from the yard, lays down the conditions for the sale of food to local retailers and the rules for “village guest tables”.
Impressive Hungarian steppe cattle – an attractive local breed
Mindigfinom (Bökfürdő – Bő) – Village Guest Table
Offer of “village guest table”
6.2.5. Poland
The current regulation of agricultural sales from the yard was introduced at once through a comprehensive amendment, so the regulation of sales from the yard in Poland is relatively consistent, including the taxation of products sold.
Kamchatka honeysuckle for yard jam production – Grabyszice Gorne
(PL)
Consortia of international projects also work on solving
Products from local farms – Italy (Bologna)
tasks for small farmers
Activating agricultural and tourism specializations through Center of Taste
6.3. Animal products
6.3.1. General legislation
In general, supervisory authorities are subject to stricter conditions for sale from the yard than for crop products. This is logically due to the nature of animal products, their limited shelf life and the greater risk of transmission of parasites and diseases to humans.
In the Czech Republic, in accordance with Nationwide rural networks, Váňa et al. (2018) outlines general schemes of obligations for processors of meat, milk, eggs. These are, with minor modifications, also applicable to other EU countries.
Satisfied calf is a basic prerequisite for successful breeding and future quality meat and dairy production (Boubín Farm, Czech Republic)
Project Number: 2020-1-SK01-KA202-078207
6.3.1.1. Sales and processing of meat
Many farms allow visitors to get acquainted with different breeds of livestock
6.3.1.2. Sales and processing of milk
Handicraft butter production in traditional wooden molds
6.3.1.3. Sales and processing of eggs
6.4 Animal products – conditions of sale from the yard in selected EU countries
6.4.1 General legislation
Comparative Study No. 5.395 of the Parliamentary Institute (2020) states that the sale of foodstuffs of animal origin in the Czech Republic is mainly dealt with in Section 27a of the Veterinary Act, which allows smaller live animals to be sold in small quantities, fresh meat from these smaller animals. fresh eggs from our own farm, honey and other bee products and, with the consent of the regional veterinary administration, subject to special hygienic conditions, raw milk and raw cream. This provision allows food to be sold in a more lenient manner, for example without the need for approval or registration in accordance with veterinary law. Depending on the type of agricultural product, it may be a direct sale to consumers on their own farm, in a market or market, or to a local retailer (Section 27a (1) of the Veterinary Act). For the purposes of this rule, retail means retail within the meaning of Article 3 (7) of the General Regulation if it is located in the Czech Republic and supplies products directly to the consumer (Section
27a (2) of the Veterinary Act). Even small farms use modern technology
6.4.2. Terms of sale in selected EU countries
6.4.2.1. Czech Republic
Act 166/1999 Coll., On veterinary care (provisions of § 27a) and Decree No. 289/2007 Coll., On veterinary and hygienic requirements for animal products that are not regulated by directly applicable regulations of the European Communities.
This decree lays down the conditions for the distribution of small quantities of products originating from the farmer’s holding.
The following conditions are set for individual product categories:
Halls for fattening chicken broilers, Czech Republic
Fresh poultry meat
Maximum annual production of live animals 2000 turkeys, geese or ducks, or 10000 other poultry.
Unsorted meat of up to 10 turkeys, 35 geese, 35 ducks and 35 other poultry sold or delivered within one week is considered a small quantity that can be sold to the final consumer on a holding, the nearest market or market or a local retailer. The meat must not be further distributed and is intended for consumption in the consumer’s household after heat treatment.
Fresh rabbit meat
A farmer who keeps rabbits in small quantities may sell or supply unsliced fresh rabbit meat in small quantities under similar conditions as fresh poultry meat, ie a maximum of 35 pieces per week.
Game
The hunter may sell or deliver the wild game caught in skin or feathers, in small quantities directly to the final consumer, or to a retail store, or to a retail place designated for game handling, or to the nearest market or small game market. which sells it directly to the final consumer.
A small amount of game intended for sale (delivery) is considered to be 5 large wild game and 35 small wild game per week, but no more than 50% of game hunted in one game per year, and this 50% may not exceed 120 pieces of large wild game and 400 pieces of small wild game. The game may not be further distributed and is intended for consumption in the consumer’s household after heat treatment.
In general, any slaughter of cervids shall be subject to the same conditions as the slaughter of bovine animals under 72 months of age.
Fish
The farmer may sell live fish or other aquaculture animals directly in small quantities directly to consumers on his holding or place fresh fishery products on the market while providing on-site catering services.
A small quantity of live fish or other aquaculture animals shall be deemed to be a quantity of live fish or other aquaculture animals corresponding to the normal daily consumption of those live fish or other aquaculture animals in the consumer’s household.
Raw milk
Raw milk and raw cream may not be put into circulation for direct human consumption, except for their sale at the place of production directly to the final consumer or through a vending machine directly to the consumer for consumption in his household, in small quantities (direct sale of raw milk).
A small quantity of raw milk and cream intended for direct sale to one final consumer shall be deemed to be a quantity of such milk which corresponds to the normal daily needs of that milk in that consumer’s household.
Fresh eggs
Fresh eggs which are the subject of a direct sale by the breeder to the final consumer, in small quantities on his own holding, market or market, or delivered to a local retailer, may not be further marketed.
A small quantity of fresh eggs sold directly to the final consumer (on the farm or at the market), is considered to be 60 eggs per final consumer. A maximum of 600 eggs is considered a small quantity of fresh eggs which may be delivered once per week to a local store.
Bee products
A quantity not exceeding 2 tonnes per year is considered to be a small quantity of honey intended for sale by the farmer in the farmer’s household, the farmer’s holding, in the market or in the market place directly to the consumer for consumption in his household, or for delivery by the farmer to the retail store. Honey is intended for consumption in the final consumer’s household.
6.4.2.2. Slovakia
The sale of food of animal origin is regulated in more detail by the Veterinary Care Act. Primary producers who sell primary products of animal origin directly to final consumers or local retailers are obliged to apply to the territorially competent regional and food administration for registration of each establishment they control (Section 40 (1) and (3) of the Veterinary Care Act). Special hygienic rules for the sale of food from the court are again laid down in Regulation No. 360/2011 Coll., And Government Regulation of the Slovak Republic No. 359/2011 Coll., Unlike primary production of non-animal products individual commodities subject to adjustment.
Regulation No. 360/2011 Coll., Defines small quantities of food that can be sold from the yard, also for food of nonanimal origin, and deals with the sale of milk in relatively detail. For example, raw milk should be stored between 4°C and 8°C for sale from the yard. In these circumstances, the expiration date may be determined for a maximum of 48 hours after milking. However, uncooled raw milk must be sold no later than 2 hours after milking (Section 4, paragraphs 12 and 13 of
Regulation No. 360/2011 Coll.).
In a similar way, Regulation No. 359/2011 Coll., Defines in section 7 the concept of small quantities of poultry and rabbit meat from primary production. Section 8 of Regulation No. 359/2011 Coll., Then regulates the hygienic requirements for the sale of small quantities of poultry and rabbit meat. However, in order to be truly primary production, they must only be stunned and bled animals, which are processed, stored and offered for sale in the regular way (Section 8, paragraphs 3 and 4 of Regulation No. 359/2011 Coll.).
6.4.2.3. Hungary
Producers of other products of animal origin are subject to stricter rules and may sell their products only at a distance not exceeding 40 km from their establishment (Section 4 (2) of Regulation No. 52/2010). Producers of animal products are also obliged to register with the territorially competent district office responsible for food chain safety and veterinary care (Section 5, paragraph 1 of Regulation No. 52/2010). In this context, the manufacturer will be assigned a registration number (Section 5, paragraph 3 of Regulation No. 52/2010). Products of animal origin may be placed on the market under Regulation No 52/2010 only if the herd of origin meets the requirements of Hungarian veterinary law (Section 5, paragraph 4 of Regulation No 52/2010) and may be subject to controls in connection with their registration (Section 5, paragraph 7 of Regulation No 52/2010).
With regard to food produced from the original product, the manufacturer is obliged to prepare an overview identifying the manufacturer as such, the place of production of the product, its name, list of ingredients used, expiration date and storage temperature (Section 6, paragraph 1 of Regulation No. 52/2010). However, this requirement does not apply to the operation of village tables for guests (Section 6, paragraph 2 of Regulation No.
52/2010).
Impressive Hungarian steppe cattle – an attractive local breed
6.4.2.4. Poland
Some special rules concerning foodstuffs of animal origin are laid down in the Polish Law on Products of Animal Origin (ustawa o produktach pochodzenia zwierzęcego hereinafter referred to as “p.p.z.”). A company operating immediate sales in the sense of p.p.z. is already subject to registration with the veterinarian responsible for the relevant reputation (powiat – similar to Czech districts) according to Article 20, paragraph 1 p.p.z. Art. 12 p.p.z. contains an authorization for the Minister of Agriculture to issue a regulation regulating the conditions of sale in cases excluded from the scope of the regulation on the hygiene of food of animal origin.
To this end, an order was issued by the Minister of Agriculture on animal health requirements for the production of products of animal origin intended for direct marketing “).
Section 3 of this Regulation sets quantitative limits for individual products of animal origin, to which the small quantities covered by the Regulation apply.
Kamchatka honeysuckle for yard jam production – Grabiszyce Gorne
Section 6 then regulates the maximum weekly volume of production for the purposes of direct sale of animal products. In § 4 of the Regulation, it then specifies the specific methods of direct sales allowed for individual types of products (sales directly to consumers at the place of production, on the market, from mobile and temporary points of sale, or to retail). According to the regulation on direct sales of animal products, direct sales can take place in the territory of the voivodship, where the products are produced, or in the territory of neighboring voivodships, if he informs the locally competent veterinarian of the place, time and time frame of such sale (§ 5 paras. 1 and 2).
Section 7 of the Regulation lays down relatively detailed general conditions for premises in which meat and offal is sold directly, which include, inter alia, requirements for cleanliness, proper ventilation, isolated areas for cleaning and disinfecting tools, etc. The Regulation generally deals with relatively detailed requirements. for the handling of individual food products of animal origin.
6.5.1 Plant products
6.5.2 Protective labeling of regional products in the EU
In terms of sales from the yard, the sale of plant products is easier than the sale of animal products.
6.5.1. Conditions for the sale of plant products in selected EU countries
Czech Republic
It is not necessary to have a trade license to sell surpluses from the garden, unless it is a continuous activity. From a tax point of view, sales from the yard may relate to non-food crop products, such as flowers. Sales from the yard can also be interesting for producers of special or nontraditional crops such as sea buckthorn.
Slovakia
The regulation of the sale of food of non-animal origin by the Food Act is relatively brief. Producers of small quantities of food who sell their products directly to the final consumer or deliver them to a retail establishment in Slovakia do not have to label the products with nutrition information (Section 9, paragraph 4 of the Food Act).
Blue food poppy is an integral part of the diet in the Czech Republic
Hungary
Producers of non-animal products, honey, other apiculture products or live fish may specifically sell goods at all markets and markets, at sales events and at authorized temporary points of sale in Hungary and to retail outlets located in the same region or within 40 km from the manufacturer of the equipment (Section 4, paragraph 1 of Regulation No.
52/2010).
Poland
Poland has no special legislation for sales from the yard and everything is dealt with by the Food Safety and Nutrition Act. Polish food hygiene law is a direct follow-up to the Court’s exception to food hygiene rules under the Food Hygiene Regulation and theAnimal Food Hygiene Regulation.
Hungarian farmers harvesting reeds for handicrafts
Autumn decorative set with ornamental gourds
6.5.2. Protective labeling of regional products in the EU
In the context of world trade, regional products are protected by legal agreements and acts which make it possible to use a wide range of consumer-friendly trade marks.
The Geneva Act is a multilateral treaty on the protection of geographical indications (designations of origin and geographical indications) administered by the World Intellectual Property Organization.
The Geneva Act updates and extends the existing system of international registration protecting names that identify the geographical origin of products under the 1958 Lisbon Agreement on the Protection of Designations of Origin and their International Registration.
The Lisbon Agreement and the Geneva Act of the Lisbon Agreement together form the Lisbon System and offer more comprehensive and effective international protection for quality product names based on origin.
At European level, therefore, a regional product can be protected by several labels and logos. The aim of EU quality policy is to protect the names of specific products in order to promote their unique characteristics linked to their geographical origin and traditional know-how.
Product names may be given a “geographical indication” if they have a specific link to the place where they are produced. Recognition of geographical indications allows consumers to trust and differentiate between quality products, while helping manufacturers to better market their products.
Products that are being considered or granted GI recognition are listed in quality product registers. The registers also contain information on the geographical and production specifications of each product. The names of products which have either applied to become a geographical indication (GI) or a traditional specialty guaranteed (TSG) or which are now registered as a geographical indication or TSG are listed in the following registers:
- eAmbrosia for food and agricultural products, wine, spirits and aromatised wine (legal registration);
- Traditional terms protected in the European Union for wine;
- Moderator (GLview) for all geographical indications protected at European Union level.
Geographical indications, which are recognized as intellectual property, are playing an increasingly important role in trade negotiations between the EU and other countries. Many products from outside the European Union are protected by bilateral agreements. All this can be found in the Moderator index (tmdn.org).
Other EU quality schemes emphasize traditional production processes or products from difficult natural areas, such as mountains or islands.
Moderator – screen capture
Designation and logo Protected designation of origin (PDO) is the designation of an exceptional agricultural product or foodstuff from a given region or place, the quality or characteristics of which are determined by a specific geographical environment.
Protected products are food, agricultural commodities and wines. Each part of the production, processing and preparation process must take place in a specific region. For wines, this means that the grapes must come exclusively from the geographical area where the wine is produced. Designation for food and agricultural commodities is mandatory while for wine it is only optional.
Protected Designation of Origin logo
A protected geographical indication (PGI) is an indication of an exceptional agricultural product or foodstuff from a given region or place.
In the case of a geographical indication, it is sufficient that only some of the stages of production (manufacture, processing or preparation) of the food or agricultural product take place in the defined area. The name of a region, a specific place or, in exceptional cases, a country, used to describe goods originating in that territory, if those goods have a certain quality, reputation or other characteristics attributable to that geographical origin and if the production or processing or preparation of such goods takes place in defined territory.
Protected geographical indication logo
Food and agricultural products that have been produced by traditional methods for more than 30 years can be protected as “traditional specialties guaranteed” (TSG). According to that Regulation, the term ‘traditional’ means proven use on the Community market after a period of intergenerational transmission. This period should be equal to the time period generally attributed to one human generation, i.e., at least the mentioned 30 years. Unlike products with a protected geographical indication or a protected designation of origin, their production or preparation is not linked to a geographical area. They can therefore be produced anywhere when the conditions of production technology (so-called specialization) are met. When registering a Czech product, the same product can be manufactured by another manufacturer in another region, or even in another member state. The traditional specialty guaranteed emphasizes traditional aspects, such as the way the product is produced or its composition, without being linked to a specific geographical area. The product name, which is registered as a TSG, protects it from counterfeiting and misuse.
Therefore, in the interests of the proper functioning of the internal market in foodstuffs, Regulation (EU) No 1151/2012 of the European Parliament and of the Council on agricultural product and food quality schemes provides legal operators and food producers with legal instruments enabling them to increase their market value. protects them against unfair practices. Therefore, any producer registered in the official EU register has the possibility to use the registered name on their products together with the mention “traditional specialty guaranteed” and the appropriate logo.
Traditional specialty guaranteed logo
Popular Slovak Spiš sausages with the granted protected designation
The European Union currently protects almost 3,400 names of agri-food products, including agricultural and food products, which also include fishery and aquaculture products; wines, spirits and aromatised wine products – under EU quality schemes.
The main objectives of the geographical indication and TSG systems are:
- ensure the protection of specific product names and traditional production methods, including the protection of intellectual property rights;
- ensure the integrity of the internal market;
- achieve fair competition for farmers and producers;
- provide farmers and producers with a fair return;
- provide consumers with clear and reliable product information;
- to create a competitive environment with a level playing field for producers in rural areas.
6.5.3. Protective signage in the Czech Republic
Each country also has its own national trademarks.
In the Czech Republic, in addition to a number of unofficial designations of food and agricultural commodities managed by various mostly non-profit organizations, designations administered by the Ministry
of Agriculture of the Czech Republic are available.
Czech food logo
KLASA logo
Regional food logo
6.6. Other products, circular economy
Sales from the yard also include the offer of non-food production of a regional nature or the opportunity to try some stages of production. This makes it part of the offer of local eco-tourism activities.
6.6.1. Other products
A variety of handicrafts, often typical of the region, or cosmetic gifts, soaps, candles, or food decorations — typically ornate gingerbread decorations — are often an integral part of yard sales, and their names often circumvent stricter food or cosmetics regulations.
Basketry retains a number of local specifics in the regions
6.6.2. Circular economics
The Institute of Circular Economics states on its website that today only 9% of all materials and resources that have the potential to return to circulation are used. As a result, the current system is inefficient and hits its limits. The circular economy provides an answer to this problem by addressing the ecological, social and environmental weaknesses of the linear system.
www.incen.cz Institute of Circular Economics
What characterizes the circular economy?
- While the current economy and production works largely in a linear way – from raw materials, through the design, production and use of the product to the end of its life and waste production, the circular economy is trying to circle this flow of material and energy, source: server Nazeleno.cz (2020).
- It is therefore an effort to introduce a system into the economy, where we consistently use recycled products and materials to produce other goods, and waste is not generated here.
In the circular economy, there is simply no waste, and what we now consider waste is rather a raw material for the next round of production and the basis for product re-life.
Graphic representation of circular and linear economics
Zdroj: Incien.org
Sales from the Yard (Farm)
6.6.3. Benefits of circular economics
The main benefits of the circular economy:
- Less to zero waste production – waste is understood here as a raw material for further production.
- Separation of economic growth from extraction of raw materials – in practice, the fulfillment of the goals of the circular economy is the separation of economic growth and extraction of raw materials. In Europe in particular, this could not only bring greater raw material independence, but also save around € 1.8 billion by 2030, according to the consulting firm McKinsey.
- Elimination of the supply chain – the use of circular principles could also help to eliminate the often overcrowded supply chain, where products have to travel too long on the way from producer to consumer through many intermediaries. This not only makes products more expensive, but also burdens the environment.
Source: https://www.nazeleno.cz/
Sales from the yard mainly help to reduce the number of links in the supply chain.
6.6.4 Examples of activities and projects in the Czech Republic
- A number of projects have recently been initiated to support sales from the yard and the circular economy in general, both at the public and corporate levels or through non-profit sector activities.
- Sales from the yard are supported by a number of marketing events, the publication of promotional leaflets and brochures and activities on the Internet with the support of social networks.
- In a figurative sense, large farms also use direct sales due to its growing economic importance in Europe. In the Czech Republic, in 2021, the Agricultural Association launched the Find Your Farmer portal.
www.najdizemedelce.cz
Projekty v České republice
Cirkularitou a ekonomikou na venkově se zabývají i národní a mezinárodní výzkumné projekty. Jedním z nich je projekt LIVERUR, který si klade za cíl podporovat podniky, projekty a iniciativy navrhováním inovativních obchodních modelů ve venkovských oblastech, zejména při přechodu k cirkulárnímu hospodářství a zapojením všech relevantních partnerů podle přístupu Living Lab. Základem strategického rozvoje laboratoří Rural Living Lab je vytvoření sítě partnerů, kde producenti a podnikatelé, zástupci veřejné správy, veřejnost a neziskový sektor a výzkum a akademická sféra uzavírají dohody, na jejichž základě se mohou podílet na dlouhodobější spolupráci.
www.liverur.eu project Horizon 2020
In the Czech Republic, a pilot e-shop with regional products was set up in south-western Bohemia to address this issue, which, in addition to the products of individual local farmers, also offers a range of other information about the area. The authors of the e-shop Úhlava, o.p.s., WirelessInfo and Šumavaprodukt, s.r.o. when establishing LivingLab Pošumaví, set the introduction of a digital platform to support retail sales of regional products as one of their important tasks.
In the first step, it was mainly the offer of production of local small companies to consumers in the region, even with the importation home.
E-shop with regional food
Gradually, other important goals were achieved, which logically appeared by connecting individual partners in the “living laboratory” – LivingLab. As part of the digital platform, information on individual suppliers, both agricultural enterprises and smaller food companies, is gradually being supplemented, expanded and updated. In the future, cooperation with local craftsmen and tradesmen is also planned. At the same time, information about tourist attractions in Šumava and Pošumaví is gradually being added to the atlas, which is part of the e-shop.
Atlas of tourist attractions included in the e-shop with regional food